About Us


Our Story

Play is the language
of childhood.
We speak it fluently.

Crafted by a mother. Trusted by 1,00,000+ parents. Loved by little ones across India.

🌿 Non-Toxic & Taste-Safe 🔬 Lab-Tested ❤️ Made by a Mama 🏆 IIMB Alumna

Khushboo with her little one
Since
2021 ✨
A Letter from Our Founder

I didn't set out to build a brand.
I set out to be a better mama.

Hi, I'm Khushboo — mama, play enthusiast, and the heart behind Lattooland.

When my little one was born, I did what every new mama does — read every book, joined every parenting group, and worried about every milestone. Then I discovered something that changed everything:

"90% of a child's brain develops before the age of 5 — not in classrooms, but through play. Messy, joyful, sensory-rich play."

I searched everywhere for the right toys. I kept coming home empty-handed. The plastic ones felt hollow. Nothing felt made with enough love for my child. So I made them myself — sensory dough, rainbow rice, play kits — right in my own kitchen.

When I shared them on Instagram, thousands of mamas said the same thing: "We've been looking for exactly this." That's when Lattooland was born — with one simple belief: every child deserves play that nourishes their mind, body, and soul.

Khushboo
IIMB Alumna  ·  Mama  ·  Founder, Lattooland
1L+
Happy Families
2021
Founded with Love
4.8★
Average Rating
100%
Non-Toxic & Safe
90%
90%

of a child's brain develops by age 5

Those early years are not just precious — they're powerful. Every texture they touch, every colour they explore, every mess they make is literally building their brain. That's why what they play with matters as much as how much they play.

The Lattooland Promise

Every product we make is held to the highest standards — because your child deserves nothing less.

🌿

Taste-Safe Always

Because babies explore with their mouths — and that's perfectly okay with our kits.

🔬

Lab-Tested Safety

Every batch tested. Every ingredient verified. No shortcuts, ever.

🧠

Developmentally Designed

Each kit targets real milestones — sensory, motor, and cognitive growth.

🌎

Kind to the Earth

Natural ingredients, sustainable sourcing, minimal plastic — for a better tomorrow.

"We are not just selling toys. We are fostering a movement — where parents feel confident, children feel free, and play is never just play."

— Khushboo 

 Founder, Lattooland

Ready to play? 🎉

Join 1,00,000+ families who've made learning through play a daily joy.

Shop Our Play Kits →